Corporate Image
Corechem, has an image or “personality”. This image can be defined as the position that the Corechem holds in the minds of those that surround and associate with it. In addition to impacting the reputation of the firm, this image also impacts the monetary value of Corechem through the development of (in accounting terms) the goodwill of the company.
The distinguishing characteristics or “personality” of Corechem includes visual and graphic elements such as the Corechem logo, corporate typography, slogans, and related icons. To enforce unity throughout these visual components, this detailed guide should be followed by persons responsible for the supervision of Corechem’s various print and image requirements. The strict maintenance of visual consistency and identity vision are key factors in the sustainment of Corechem’s positive corporate image.
